Customer Relationship Managment Essay Example | Topics and Well Written Essays - 2750 words

Customer Relationship Managment - Essay ExampleThis paper approves that the company was unused enough to eliminate online booking because this was not personal enough and left a lot of room for mistakes and misconceptions about which crops were most suitable for a client. It was wherefore necessary to come up with a scheme that will allow discussions between clients directly with Tennyson employees. This has been facilitated by their automated telephone line. The company has improved its client care in this regard by responding to customers enquiries immediately yet at the same time maintaining that personal contact with them. This is quite a commendable effort on their part.Relationship marketing experts assert that when companies have obtained their desired clients, they need to do all it takes to keep them there. They have suggested the use of product promotion tactics, product bundling among others. Product bundling involves offering a number of related services all under onc e collective price. this evidence makes a conclusion that Tennyson initially had a haphazard way of managing their customers. But after merging with merry weather, it realised that there was a need for benefit which could be facilitated by some of merry weathers clients. The company embarked on customer valuation exercises and should use those findings to improve its relationship marketing strategy in the future. However, the current improvements will facilitate future product offerings and will enhance the companies relationship with its market.